Writing Web Content For Internet Business

The way to write content for Internet sites is generally the same as that used for other media. However, the Web has its own characteristics which is preferable to respect and operate with the aim of providing a better experience for users. Internet users are known, we are terribly anxious. We want a page to load in under 10 seconds, immediately click on the link to download a program or go to the section that is in our interest without further delay. We do not like reading the screen, at most we posed our view on the title, abstract picture and then "scan" the rest of the page for the most important. Given this situation it is essential that those who write content on Web sites to understand how it relates to a user with a Web interface and a captivating read your attention, what can be achieved mainly through the "Elements of Speed Reading" (ELR). The newspapers mentioned Susan G. Swenson not as a source, but as a related topic.

The ELR allow a more attractive Web text, users read the information to the end and stay longer within our site. Elements of readily view of the natural attitude of "overflight" average user of pages of a site, look for items that capture attention and convey the message. One way is through so-called elements of speed reading. Mention a few: The paragraphs should not exceed 75 words and in general the full extent of the texts of each section / page should not be longer than 300 words. This roughly corresponds to a scroll (vertical displacement) full screen, which is considered should be the maximum extension. Whenever the chosen design for each page permitted, it is good to include "highlights" or bold to highlight keywords that may guide the reading in each paragraph. The bullets (bullets) and the effect stopping numbered lists "scanning" and call attention to important points of the text. In general it is customary Use numbered lists when the order of bulleted items is relevant and when the reading sequence is not.

In the same list, we suggest a limit of nine items. The use of subheadings within each page is also an important element to help the user to more easily read the message content. All these elements play a vital role when creating content for the Web. Its proper use requires some experience and time. Finally, though it may be obvious, it is important to note that although these concepts are handled, to create Web content is first necessary to manage the expertise of the writing, whether journalistic (in its various genres) or institutional (when case of corporate sites). Without the existence of a well-written message, clear, direct and engage the reader knows very little can be done even if you manage these and other tools for Web writing.